Digital Marketing Audit
A digital audit assesses your business’s online presence – including all active media channels and how well they work in your current business infrastructure. Audits are also helpful in advance of the planning stage of your strategy to build a correct foundation for future activities.
OUR Services
What type of services do you need?
SEO audit
When performing an SEO audit, we evaluate title tags, keywords, image tags, internal link structure, and inbound links (also known as backlinks). We also look at site structure and design, visitor behavior, and other external, off-site factors that impact your website’s ranking on different search engines.
ASO audit
When performing an ASO audit, we evaluate your app’s name, icon, keywords, short and long descriptions, screenshots, reviews, and ratings. We also determine your audience and analyze the competitors to help you stand out amongst millions of other apps.
Tracking audit
Arguably the most critical aspect of a comprehensive digital marketing audit is ensuring that you track your data accurately. After all, if you’re making business decisions based on inaccurate data, are they any good?
Marketing audit
Audit your digital marketing efficiency
If you’re a business owner or marketer, it’s time to take your marketing efforts to the next level. And that’s where a digital marketing audit comes in.
A digital marketing audit helps you understand how to increase your website’s organic traffic and SEO rankings. It can also help you to know how to improve the app store install rate and install volumes from the app store.
With this audit, you’ll know exactly where you stand now—and how to make improvements in no time.
We’ll analyze your website’s internal structure, keyword usage, speed, mobile optimization, and more. We’ll look at your app listing in all the major stores and analyze what works well and could be improved. Then we’ll look at paid campaigns to see if they operate according to best practices and achieve positive ROI.
If there’s one thing we know about digital marketing, there are always ways to improve! Our comprehensive audit service will help you identify those areas and take actionable steps toward success!
Process
Our work process
1. Planning / Getting to know you
Identifying communication tools and budgets.
(We start by understanding your goals and getting to know you, which involves helping you explore your market and define your challenges.)
2. Preparation of creative materials and technical infrastructure
Enabling communication and analytical tools as well as production of creative material.
3. Start of communication
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4. Campaign analysis and optimization
Active monitoring.
(Constant campaign optimization and strategy management to ensure all of your marketing objectives are met.)
5. Conclusions
Findings and further recommendations.
(As we grow, we’ll periodically take a step back to evaluate our progress and identify the best opportunities for growth. We’ll also let you know about new potential threats and address any weaknesses in your business model)
Blog and case studies
What’s new at Defined Chase?
Mobile App User Acquisition Past $100K a Month: Google App Campaigns, Meta, TikTok and AppLovin
Short answer: to scale mobile app user acquisition past $100,000 a month, stop judging channels on cost per install and judge them on cohort ROAS...
Is Your Ad Tracking Lying to You? Server-Side Tracking, GA4 and Offline Conversions Before You Scale
Short answer: your ad tracking is lying to you if the conversions reported by Meta, Google Ads and GA4 differ from your real orders, CRM deals or...
When to Add DV360 to Google and Meta: A Programmatic Guide for $100K+ Budgets
Short answer: add DV360 (Display & Video 360, Google's demand-side platform) when Google Ads and Meta still work but each extra dollar there...
Our numbers
Our numbers that matter
Years of industry experience
Millions of dollars of total ad spend
Average ROAS
our friends
We’re proud to work with
FAQ
Frequently asked questions
What is a digital marketing audit, and why is it important?
A digital marketing audit is a comprehensive evaluation of your business’s online presence, including all active media channels and their effectiveness within your current business infrastructure. Conducting such an audit is crucial for identifying strengths, uncovering weaknesses, and establishing a solid foundation for future marketing strategies.
What components are included in Defined Chase’s digital marketing audit?
Our audit encompasses several key areas:
• SEO Audit: Evaluates elements like title tags, keywords, image tags, internal link structure, and inbound links to enhance your website’s search engine ranking.
• ASO Audit: Assesses your app’s name, icon, keywords, descriptions, screenshots, reviews, and ratings to improve visibility and install rates in app stores.
• Tracking Audit: Ensures accurate data tracking across your marketing efforts, which is vital for making informed business decisions.
How can a digital marketing audit benefit my business?
By conducting a digital marketing audit, you gain insights into increasing your website’s organic traffic, improving SEO rankings, and enhancing app store install rates. It also helps in identifying areas where your paid campaigns can be optimized for better ROI.
How long does the digital marketing audit process take?
The duration of the audit varies depending on the complexity of your online presence and the scope of the evaluation. After an initial consultation to understand your specific needs, we can provide a more accurate timeline tailored to your business.
What happens after the audit is completed?
Upon completion, we provide a detailed report outlining our findings, including actionable recommendations for improvement. We also offer ongoing support to help implement these strategies and monitor progress, ensuring your marketing efforts align with your business goals.
Testimonials
Hear It from Our Clients
Vytis and Defined Chase is more than an agency – they are like your own team working hand in hand all the way. We have worked with Defined Chase with a few different brands, and we always received fair feedback and recommendations for our campaigns. All the goals were always met on time, budgets were well managed, and growth was always backed up by data – this is a great example of ownership. I would recommend Vytis with his team for anyone who wants to scale business successfully across digital channels with reliable partners.
If you are looking for professionals to consult and manage your Google ads - look no further. Defined Chase is the best choice as they understand Google products in-depth, so they are ready to offer you the best investment portfolio that will allow you to reach your targets on the agreed budget. Defined Chase proves their confidence as professionals because part of their remuneration depends on your targets and achievements. I would definitely recommend Defined Chase.
We struggled with our digital marketing campaigns and analytics until we found Defined Chase. Professionalism, deep knowledge, and efficient communication - everything you need while outsourcing the services. Huge thanks to Vytis and his Team!
When building stable, self-sustaining businesses, there comes a time for managers when you either realize that you can’t pay and do it all on your own, or you stop growing. We met “Defined Chase” at that very moment, and I am very satisfied with the very professional way in which they manage advertising. The growth of the brands we managed started from the very first day we signed the contract. No more wondering how, where and what to advertise, and we can get on with expanding into new markets and building our team.
We started our partnership with “Defined Chase” after unsuccessful results with other agencies and have been working together for more than a few years now. We have tested the quality of the service we provide with our own products and achieved amazing results. We have started recommending “Defined Chase” to all our clients as a reliable and good agency. Absolute recommendation from eShoprent!
Before we started working with the advertising agency “Defined Chase” we only sold knitting threads online. The aim was to “survive” the quarantine. The results exceeded our expectations. We were pleasantly surprised by the agency’s work, and its professional advice allowed us to grow our sales and open a shop in Klaipėda. We will continue our partnership. This is an agency that can and should be trusted.
What clients are saying:
“Defined Chase is very professional, delivers on time, and is always helpful.”
“Their quick adoption of ad hoc requests and questions is impressive.”
“Defined Chase’s level of skill is incredible.”
“It was an excellent experience; we really grew significantly in every way together.”
Reviews are shown as published. Every business is different and individual results vary.
