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App Store Optimization (ASO)

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Experienced marketing professionals

App Store Optimization to Increase Visibility and Drive Installs

At Defined Chase, we provide professional app store optimization (ASO) services designed to enhance the visibility, rankings, and conversion rates of your applications across platforms like the Apple App Store and Google Play. Whether you’re launching a new app or improving the performance of an existing one, our ASO strategies help your product stand out in a crowded marketplace.

Our goal is simple: more visibility, more downloads, and better ROI from your app investment.

Why App Store Optimization Is Essential

With millions of apps available, even high-quality applications can remain undiscovered without targeted optimization. App store optimization ensures that your app surfaces in relevant searches, resonates with your target audience, and encourages more users to install it.

Key benefits of professional ASO:

  • Increased organic installs through improved search rankings
  • Higher conversion rates from store page visits to downloads
  • Stronger brand visibility across key app categories
  • More impactful listings that communicate value clearly
  • Better retention through improved user perception

If your application isn’t properly optimized, you’re likely missing out on a significant share of potential users.

What Our App Store Optimization Services Include

Our app store optimization approach is comprehensive, data-driven, and tailored to each app’s specific market, audience, and platform. We combine keyword strategies, competitive analysis, and creative enhancements to improve your app’s performance.

Services include:

  • Keyword research and metadata optimization
  • App title and description refinement for clarity and SEO
  • Visual asset creation and testing (icons, screenshots, videos)
  • Ratings and review analysis with reputation management strategies
  • A/B testing of store elements to increase conversion rates
  • Competitive analysis to benchmark against similar apps
  • Localization strategies for global audience reach

Whether you’re on iOS, Android, or both, we ensure your apps are fully optimized for discovery and conversion.

Ideal for All Types of Applications

Our app store optimization services are suitable for:

  • Startups launching new apps
  • SaaS companies seeking to improve app adoption
  • Mobile game developers aiming for higher rankings
  • Businesses using apps as customer engagement tools
  • Agencies managing multiple client apps

From B2C to B2B, our optimization methods are tailored to meet your specific KPIs and audience behavior.

Why Work With Defined Chase?

With over a decade of experience in digital performance, CRO, and mobile marketing, Defined Chase offers an edge in app store optimization. Our specialists work across industries and platforms, using real user data and proven strategies to improve app discoverability and growth.

We don’t guess—we analyze, test, and refine continuously to ensure your app stays competitive.

Optimize Your App Store Presence Today

If your application is getting traffic but not downloads—or worse, not getting seen at all—it’s time to take action. Our app store optimization services help ensure that your apps not only get found but also get installed and used.

Contact Defined Chase now to schedule an ASO audit and discover where your app’s true potential lies.

Process

Our work process

1. Planning & Goal Setting:

We start by understanding your vision and objectives.

2. Preparation of creative materials and technical infrastructure

Enabling communication and analytical tools as well as production of creative material.

3. Start of communication

Some text here should be provided

4. Campaign analysis and optimization

Active monitoring.

(Constant campaign optimization and strategy management to ensure all of your marketing objectives are met.)

5. Conclusions

Findings and further recommendations.

(As we grow, we’ll periodically take a step back to evaluate our progress and identify the best opportunities for growth. We’ll also let you know about new potential threats and address any weaknesses in your business model)

our clients

We’re Proud to Serve

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Our numbers

Our numbers that matter

Years of industry experience

Millions of dollars of total ad spend

Average ROAS

Blog and case studies

What’s new at Defined Chase?

FAQ

Frequently asked questions

Testimonials

Hear It from Our Clients

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Viktorija Ratomskė
CMO @ iSun AG

Vytis and Defined Chase is more than an agency – they are like your own team working hand in hand all the way. We have worked with Defined Chase with a few different brands, and we always received fair feedback and recommendations for our campaigns. All the goals were always met on time, budgets were well managed, and growth was always backed up by data – this is a great example of ownership. I would recommend Vytis with his team for anyone who wants to scale business successfully across digital channels with reliable partners.

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Nerijus Grybe
Managing Director Lithuania at Merxu

If you are looking for professionals to consult and manage your Google ads - look no further. Defined Chase is the best choice as they understand Google products in-depth, so they are ready to offer you the best investment portfolio that will allow you to reach your targets on the agreed budget. Defined Chase proves their confidence as professionals because part of their remuneration depends on your targets and achievements. I would definitely recommend Defined Chase.

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Gediminas Ratkevicius
Adrijus Jakučionis
Mantas Michalauskas
Co-founders

We struggled with our digital marketing campaigns and analytics until we found Defined Chase. Professionalism, deep knowledge, and efficient communication - everything you need while outsourcing the services. Huge thanks to Vytis and his Team!

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Audrius Paulauskas
Founder/CEO of Flashy, LightSmile, Saugus vaikas

When building stable, self-sustaining businesses, there comes a time for managers when you either realize that you can’t pay and do it all on your own, or you stop growing. We met “Defined Chase” at that very moment, and I am very satisfied with the very professional way in which they manage advertising. The growth of the brands we managed started from the very first day we signed the contract. No more wondering how, where and what to advertise, and we can get on with expanding into new markets and building our team.

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Deivydas Jurčiukonis
Founder/CEO of eshoprent.com

We started our partnership with “Defined Chase” after unsuccessful results with other agencies and have been working together for more than a few years now. We have tested the quality of the service we provide with our own products and achieved amazing results. We have started recommending “Defined Chase” to all our clients as a reliable and good agency. Absolute recommendation from eShoprent!

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With love
siulumazgas.lt

Before we started working with the advertising agency “Defined Chase” we only sold knitting threads online. The aim was to “survive” the quarantine. The results exceeded our expectations. We were pleasantly surprised by the agency’s work, and its professional advice allowed us to grow our sales and open a shop in Klaipėda. We will continue our partnership. This is an agency that can and should be trusted.

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