Paid media agency for SaaS companies spending $100K+ a month
Defined Chase runs paid acquisition for SaaS and B2B companies spending $100,000+ a month on Google, LinkedIn, Meta, YouTube and Microsoft Advertising. We optimise for pipeline, revenue and CAC payback, not leads, by sending CRM outcomes back to the ad platforms. Our team has managed $100M+ in ad spend over 13+ years.
Book a Growth Map CallFree, 15 minutes. For brands spending $100K–$10M+ a month on ads.
4.9★★★★★across 30+ client reviewsWho it is for
We are a fit for a small number of teams, and we say so on the first call.
Good fit
- SaaS and B2B companies spending $100K+ a month, or close to it
- Product-led and sales-led teams that want more qualified pipeline
- Teams where cost per lead looks fine but revenue does not follow
- Companies expanding into new markets
Not a fit
- Pre-product-market-fit startups: start with the free roadmap
- Teams without a CRM or with no way to track pipeline
- Anyone measured only on lead volume
What we do
Six things decide whether more budget makes more profit.
Pipeline back to the platforms
Offline conversions from HubSpot or Salesforce, so Google, Meta and LinkedIn bid on qualified pipeline and revenue.
High-intent Google Ads
Search and competitor terms split by intent and margin, with Performance Max kept away from brand demand.
Account-based reach
LinkedIn for the accounts and roles that buy, measured on pipeline, not clicks.
Proof-led ads
Video and static ads built on the problems your buyers name on sales calls.
Trial and demo paths
Landing pages, trial and demo flows tested where most spend lands.
CAC payback by segment
Spend moves to the segments, markets and plans that pay back fastest.
How we work
No long proposals first. We start with one call.
Growth Map Call
Free, 15 minutes, with our founder or a senior strategist. We find the one constraint capping your spend and the next 1 to 3 moves.
X-Ray or 90-day Map
If it fits, we audit tracking, accounts and funnel (X-Ray) or build the full 90-day plan (Map) before anyone touches budget.
Partnership
We run the channels with you: weekly budget decisions, creative testing and one scorecard for spend, customers and payback.
From 15% of ad spend, with a $15,000 monthly minimum.
You pay the ad platforms directly. The free call comes first.
Brands we have worked with
FAQ
Which ad channels work best for SaaS?
Usually Google Search for intent, LinkedIn for account-based reach, and Meta or YouTube for demand creation. We pick 2 to 3 channels case by case and add more only with a clear job.
How do you measure SaaS ads?
On pipeline, revenue and CAC payback. We connect your CRM so qualified opportunities and closed revenue flow back to the ad platforms and into one scorecard.
Do you work with product-led SaaS?
Yes. For product-led growth we optimise for activated and paying users, not sign-ups.
What does it cost?
From 15% of ad spend with a $15,000 monthly minimum. You pay the platforms directly. The free Growth Map Call comes first.
Do you run LinkedIn ads?
Yes, alongside Google, Meta, YouTube and Microsoft Advertising, measured on pipeline.
What clients are saying:
“Defined Chase is very professional, delivers on time, and is always helpful.”
“Their quick adoption of ad hoc requests and questions is impressive.”
“Defined Chase’s level of skill is incredible.”
“It was an excellent experience; we really grew significantly in every way together.”
Reviews are shown as published. Every business is different and individual results vary.
