DV360 and programmatic agency for brands spending $100K+ a month
Defined Chase runs Display & Video 360 (DV360), Google's programmatic platform, for brands spending $100,000+ a month that already get results from Google and Meta. We use it for what it does best: awareness and reach across YouTube, display, CTV and audio with one frequency cap, and remarketing that is tested with a holdout, so you can see what it adds to sales.
Book a Growth Map CallFree, 15 minutes. For brands spending $100K–$10M+ a month on ads.
4.9★★★★★across 30+ client reviewsWho it is for
We are a fit for a small number of teams, and we say so on the first call.
Good fit
- Brands where Google and Meta work but extra budget buys less
- Teams that want YouTube, display and CTV in one buy with one frequency cap
- Brands ready to commit 6 to 12 months to building awareness
- Advertisers who need brand safety and frequency controls Google Ads cannot give
Not a fit
- Brands whose core paid channels are not profitable yet
- Anyone who expects programmatic to beat Search on last-click CPA
- One-off campaigns of a few weeks
What we do
Six things decide whether more budget makes more profit.
One buy, one cap
YouTube, display, CTV and audio in one campaign with a global frequency cap, so the same person does not see 9 ads from 3 budgets.
Retargeting with a holdout
Remarketing pools built from your site and app, with a holdout group to prove the lift.
Premium placements
YouTube, major publishers and deals through Google Ad Manager and open exchanges.
Lift, not last click
Brand Lift, branded search and blended CPA tracked next to media cost, so brand spend connects to sales.
Six months with a stop rule
Baseline, scale reach, then measure. If the lift is not there, you keep the learnings and we stop.
Works with Search Ads 360 and CM360
Google Marketing Platform set up so DV360, SA360 and Campaign Manager 360 share audiences and data.
How we work
No long proposals first. We start with one call.
Growth Map Call
Free, 15 minutes, with our founder or a senior strategist. We find the one constraint capping your spend and the next 1 to 3 moves.
X-Ray or 90-day Map
If it fits, we audit tracking, accounts and funnel (X-Ray) or build the full 90-day plan (Map) before anyone touches budget.
Partnership
We run the channels with you: weekly budget decisions, creative testing and one scorecard for spend, customers and payback.
From 15% of ad spend, with a $15,000 monthly minimum.
You pay the ad platforms directly. The free call comes first.
Brands we have worked with
FAQ
What is DV360?
Display & Video 360 is Google's programmatic buying platform. It buys YouTube, display, CTV, audio and in-app ads across Google and other exchanges in one place, with more control over audiences, brand safety and frequency than Google Ads.
When should you add DV360 to Google and Meta?
When your core channels are profitable but each extra dollar buys less, and you are ready to invest in awareness for 6 to 12 months. DV360 is usually for awareness, reach and remarketing, not for beating Search on last-click CPA.
How do you measure if DV360 works?
With Brand Lift studies, branded search, direct traffic and blended CPA against a baseline, and a holdout for remarketing. Last-click reports will undercount it.
Do you also run Search Ads 360?
Yes. We run Google Marketing Platform: DV360, Search Ads 360 and Campaign Manager 360, when the account size makes it worth it.
What does it cost?
Our fee is from 15% of ad spend with a $15,000 monthly minimum across the channels we run. Media is paid to the platforms directly.
What clients are saying:
“Defined Chase is very professional, delivers on time, and is always helpful.”
“Their quick adoption of ad hoc requests and questions is impressive.”
“Defined Chase’s level of skill is incredible.”
“It was an excellent experience; we really grew significantly in every way together.”
Reviews are shown as published. Every business is different and individual results vary.
