Insights on scaling paid media
Straight answers from 13+ years and $100M+ in ad spend: what caps growth past $100K a month, and what to fix first.
Mobile App User Acquisition Past $100K a Month: Google App Campaigns, Meta, TikTok and AppLovin
Short answer: to scale mobile app user acquisition past $100,000 a month, stop judging channels on cost per install and judge them…
Oct 16, 2026 · 6 min readWhen to Add DV360 to Google and Meta: A Programmatic Guide for $100K+ Budgets
Short answer: add DV360 (Display & Video 360, Google’s demand-side platform) when Google Ads and Meta still work but each extra dollar…
Oct 16, 2026 · 7 min readSaaS Advertising: Which Ad Platforms Scale a SaaS Company
Explore the top advertising platforms to effectively scale your SaaS startup, reach a wider audience, and achieve business growth. Maximize your marketing…
Jul 3, 2024 · 4 min readUnderutilized Marketing Channels That Drive Significant Business Outcomes
Discover the untapped marketing channels that have the potential to drive substantial business outcomes. Unlock new opportunities for your brand's growth.
May 31, 2024 · 14 min readWhat clients are saying:
“Defined Chase is very professional, delivers on time, and is always helpful.”
“Their quick adoption of ad hoc requests and questions is impressive.”
“Defined Chase’s level of skill is incredible.”
“It was an excellent experience; we really grew significantly in every way together.”
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