Why do we recommend creating short promotional videos?

Why do we recommend creating short promotional videos?

There are several reasons why short promotional videos are important on social networks:  They convey more information: short promotional videos convey information in a very minimal amount of time. They are very targeted and help to better present a product or...
What is Performance Marketing?

What is Performance Marketing?

Performance marketing is a form of advertising in which you have to pay when you get results in a specific outcome, such as a sale or lead. Performance marketers get paid for actual performance, not just the effort or time they put into promoting your product....
The Best Way to Calculate and Improve Your Website ROI

The Best Way to Calculate and Improve Your Website ROI

Just like a student who wants to know how well he or she did on a big exam, you want to know how well your website and digital marketing efforts are doing. You can’t grade your efforts based on an A-F scale, but you can calculate your return on investment (ROI). Your...
6 Reasons Why You Should Start Using Marketing Analytics

6 Reasons Why You Should Start Using Marketing Analytics

This article will examine some of the most compelling reasons marketing analytics is an indispensable part of any business strategy. Only running ad campaigns is not enough—you also want to test and improve them over time. Otherwise, you won’t be able to tell...
What is Search Engine Optimization (SEO)?

What is Search Engine Optimization (SEO)?

Search engine optimization, or SEO, is a method of getting a website to appear high in unpaid search results on search engines like Google. It’s important to understand that search engine optimization (SEO) is the motor or brain behind your website. If you’re...