by Vytis | Nov 23, 2022 | Marketing
Performance marketing is a form of advertising in which you have to pay when you get results in a specific outcome, such as a sale or lead. Performance marketers get paid for actual performance, not just the effort or time they put into promoting your product....
by Vytis | Nov 23, 2022 | Marketing
Just like a student who wants to know how well he or she did on a big exam, you want to know how well your website and digital marketing efforts are doing. You can’t grade your efforts based on an A-F scale, but you can calculate your return on investment (ROI). Your...
by Vytis | Nov 23, 2022 | Marketing
This article will examine some of the most compelling reasons marketing analytics is an indispensable part of any business strategy. Only running ad campaigns is not enough—you also want to test and improve them over time. Otherwise, you won’t be able to tell...
by Vytis | Nov 23, 2022 | Marketing
Search engine optimization, or SEO, is a method of getting a website to appear high in unpaid search results on search engines like Google. It’s important to understand that search engine optimization (SEO) is the motor or brain behind your website. If you’re...
