The Best Way to Calculate and Improve Your Website ROI

Just like a student who wants to know how well he or she did on a big exam, you want to know how well your website and digital marketing efforts are doing. You can’t grade your efforts based on an A-F scale, but you can calculate your return on investment (ROI).

Your website ROI is a key performance indicator worth paying attention to. It can help you better understand your website’s strengths and weaknesses, which you can leverage to your benefit.

In this article, we will examine what return on Investment (ROI) is, how to calculate it, and five strategies you can use to improve your website’s ROI.

What is ROI?

The return on your investment is the value you gain by investing in marketing efforts, whether from social media, email marketing, SEO, or your website.

As we have said, your website’s return on investment is a key performance indicator that will help you determine whether or not your marketing efforts are helping you to achieve your business goals.

You should be aware of the return on investment (ROI) your website generates because it can tell you whether or not your site is working. If it isn’t earning money, see what you can do to improve it.

How to calculate your website’s ROI?

You can only improve your website’s performance once you know your ROI.

Companies can measure their digital marketing ROI by using the following equation:

( net profit / total online marketing costs ) x 100 = ROI

While the formula may look complicated, calculating your return on investment is actually quite simple. Your net profit is simply revenue minus costs.

If you spend $5000 on digital marketing and earn back $30,000 from it, you’ll have a return on investment of 500%, or 5:1 (meaning that for every dollar you spend, you earn $5).

5 ways to improve your website ROI

1. Optimize your site for SEO

SEO helps your website to rank higher in search engine results pages (SERPs) organically, meaning you don’t have to pay any money for exposure.

Optimizing your site for search engines increases brand visibility and nurtures high-quality leads. Why? The users that come across your site because of SEO are already looking for your business, so all you have to do is entice them to click your link in the SERPs.

2. Make sure your website is mobile-friendly

Responsive web design is important for boosting your website’s return on investment (ROI) and user experience (UX).

Responsive web design allows your site to display seamlessly on a variety of devices, including cell phones and tablets. This feature is crucial in today’s online environment, where users typically access content from multiple devices.

If your website isn’t mobile-friendly, you’re losing out on a lot of potential customers. People use their phones more than any other type of device to access the Internet—and they spend 70% of their online time using their mobiles.

3. Track site metrics and make improvements when needed

To improve your website’s performance, monitor its metrics. Use this information to make changes that will improve your website’s overall performance.

Hard data from your website can help you pinpoint areas of the site that aren’t performing well and make improvements.

4. Create content based on the needs and wants of your target audience

When creating content for your website, understanding user intent is key. You can create user-friendly content that encourages user engagement and drives ROI by focusing on search intent. A content marketing strategy based on search intent will draw more audiences to your site and help you achieve your business objectives.

By making your website’s content more relevant to your customers’ searches, you can increase the chances that your business will be one of the top search results and attract high-quality leads.

To determine your customers’ intent, put yourself in their shoes. If your customers are looking for businesses like yours, what will they type into the search bar? Use those keywords on your website to help you reach more potential customers.

5. Make sure to include clear CTA buttons on your landing page

Clear CTAs can persuade your audience to take action.

CTAs are strategically placed throughout your website to encourage customers to take the next step and buy or sign up for your email list.

Include clear CTAs throughout your website to make it easy for users to convert to paying customers. CTA buttons take users directly to the pages where they can buy your product, contact you, sign up for emails, or anything else you might want them to do.