Google Gmail Ads
Gmail Ads appear in Gmail users’ inboxes. Marketers can optimize the campaigns for Awareness, Consideration, and Purchase outcomes.
campaigns
Ads in Gmail
In December 2020, Google announced that Google would convert stand-alone Gmail campaigns to “read-only”. Since July 1, 2021, advertisers cannot create Gmail-only campaigns.
Advertisers who want to run ads on Gmail will have to switch to Discovery campaigns. Discovery campaigns are the only way to run Gmail campaigns since July 1, 2021.
This change is good for advertisers trying to expand their reach and test new placements that Discovery campaigns open.
With Google Gmail Ads, you used to be able to reach people based on:
- Detailed demographics. Like gender, age, household income, and parental status.
- Users’ affinity interests and in-market segments – so you target those who are interested in your products or services.
- Geo-targeting – your ads will only show up where they’re most effective at driving sales and conversions.
Process
Our work process
1. Planning / Getting to know you
Identifying communication tools and budgets.
(We start by understanding your goals and getting to know you, which involves helping you explore your market and define your challenges.)
2. Preparation of creative materials and technical infrastructure
Enabling communication and analytical tools as well as production of creative material.
3. Start of communication
Some text here should be provided
4. Campaign analysis and optimization
Active monitoring.
(Constant campaign optimization and strategy management to ensure all of your marketing objectives are met.)
5. Conclusions
Findings and further recommendations.
(As we grow, we’ll periodically take a step back to evaluate our progress and identify the best opportunities for growth. We’ll also let you know about new potential threats and address any weaknesses in your business model)
Blog and case studies
What’s new at Defined Chase?
What Caps Ad Spend: 8 Problems From 222 Growth Strategy Calls
Short answer: across 222 growth strategy calls with brands that spend on paid media, the things that cap ad spend are rarely the ad platforms...
Offers and Funnels: Why Scaling Stalls After the Click
Short answer: when ads get clicks but sales do not follow, the problem is usually after the click: the offer, the landing page or the follow-up....
Creative Testing at $100K+ a Month: How We Make, Test and Scale Ads
Short answer: at $100K+ a month, creative is the main lever you still control on Meta, TikTok and YouTube. Every ad is a hook, a body and a call to...
Our numbers
Our numbers that matter
Years of industry experience
Millions of dollars of total ad spend
Brands served
our friends
We’re proud to work with
FAQ
Frequently asked questions
What are Gmail Ads, and how do they function within Demand Gen campaigns?
Gmail Ads are interactive advertisements that appear directly in users’ Gmail inboxes, typically under the “Promotions” or “Social” tabs. With the introduction of Demand Gen campaigns, Gmail Ads are now integrated into a broader, AI-powered advertising strategy that also encompasses platforms like YouTube and Google Discover. This integration allows for more cohesive and targeted ad placements across Google’s most visual surfaces.
How have Gmail Ads changed with the shift to Demand Gen campaigns?
Previously managed through standalone Discovery campaigns, Gmail Ads are now part of Demand Gen campaigns. This shift enables advertisers to leverage Google’s AI to create and serve visually engaging, multi-format ads across various platforms, including Gmail, enhancing reach and engagement.
What targeting options are available for Gmail Ads within Demand Gen campaigns?
Demand Gen campaigns offer robust targeting capabilities, including:
• Demographics: Targeting based on age, gender, location, and other demographic factors.
• Interests: Reaching users with specific interests related to your products or services.
• Lookalike Segments: Utilizing Google’s AI to find new customers similar to your existing audience.
How does Defined Chase optimize Gmail Ads within Demand Gen campaigns?
At Defined Chase, we develop comprehensive strategies that include:
• Creative Asset Development: Crafting engaging visuals and copy tailored for Gmail’s unique format.
• Audience Targeting: Utilizing Demand Gen’s advanced targeting features to reach the most relevant users.
• Performance Monitoring: Continuously analyzing campaign data to refine and improve ad performance.
How can I measure the success of my Gmail Ads within a Demand Gen campaign?
Success metrics include open rates, click-through rates, conversions, and overall return on ad spend (ROAS). Demand Gen campaigns provide detailed reporting tools to track these metrics, offering insights into ad performance and areas for optimization.
Testimonials
Hear It from Our Clients
Vytis and Defined Chase is more than an agency – they are like your own team working hand in hand all the way. We have worked with Defined Chase with a few different brands, and we always received fair feedback and recommendations for our campaigns. All the goals were always met on time, budgets were well managed, and growth was always backed up by data – this is a great example of ownership. I would recommend Vytis with his team for anyone who wants to scale business successfully across digital channels with reliable partners.
If you are looking for professionals to consult and manage your Google ads - look no further. Defined Chase is the best choice as they understand Google products in-depth, so they are ready to offer you the best investment portfolio that will allow you to reach your targets on the agreed budget. Defined Chase proves their confidence as professionals because part of their remuneration depends on your targets and achievements. I would definitely recommend Defined Chase.
We struggled with our digital marketing campaigns and analytics until we found Defined Chase. Professionalism, deep knowledge, and efficient communication - everything you need while outsourcing the services. Huge thanks to Vytis and his Team!
When building stable, self-sustaining businesses, there comes a time for managers when you either realize that you can’t pay and do it all on your own, or you stop growing. We met “Defined Chase” at that very moment, and I am very satisfied with the very professional way in which they manage advertising. The growth of the brands we managed started from the very first day we signed the contract. No more wondering how, where and what to advertise, and we can get on with expanding into new markets and building our team.
We started our partnership with “Defined Chase” after unsuccessful results with other agencies and have been working together for more than a few years now. We have tested the quality of the service we provide with our own products and achieved amazing results. We have started recommending “Defined Chase” to all our clients as a reliable and good agency. Absolute recommendation from eShoprent!
Before we started working with the advertising agency “Defined Chase” we only sold knitting threads online. The aim was to “survive” the quarantine. The results exceeded our expectations. We were pleasantly surprised by the agency’s work, and its professional advice allowed us to grow our sales and open a shop in Klaipėda. We will continue our partnership. This is an agency that can and should be trusted.
What clients are saying
✓ Verified on Clutch“Defined Chase is very professional, delivers on time, and is always helpful.”
✓ Verified on Clutch“Focus on results, not on the profit maximization from the client.”
Testimonial“The team knows their field and understands what the client needs. The work runs smoothly, communication is clear, and the solutions are focused on real results. I recommend them.”
Google review“Always focused on delivering business results rather than just marketing metrics.”
✓ Verified on Clutch“Their quick adoption of ad hoc requests and questions is impressive.”
Testimonial“More than an agency. They are like your own team.”
average across 30+ client reviews
Testimonial“Professionalism, deep knowledge and efficient communication: everything you need when outsourcing.”
Testimonial“We have started recommending Defined Chase to all our clients as a reliable and good agency.”
Testimonial“The growth of the brands we managed started from the very first day.”
“I was impressed with their sheer knowledge of performance marketing.”
“People working at Google itself and solving problems of this nature every day were unable to help us.”
Antanas SitnikasCGO, SILART · Google review“After numerous attempts to resolve persistent tracking issues… we discovered Defined Chase.”
Eurocrickets TeamCCO, Eurocrickets · Google review