Mobile apps marketing
Our app marketing team will support you in developing a solid knowledge of app store optimization and advertising, including Apple Search Ads and Google UAC. You can always fully outsource your advertising efforts to us. We will manage your app store strategy, updates, and creative production to support your global expansion.
OUR Services
What type of services do you need?
ASO (App Store Optimization)
By optimizing your search engine, developing the app’s icon, name, and descriptions, producing visuals, and performing many A/B tests, we’ll aim to increase the stream of App Store users that will likely download your app.
User acquisition
We provide user acquisition strategy development and administration of paid advertising channels. We can run the campaigns in Google Ads (UAC), Facebook Ads, TikTok, Twitter, Snap, or any other APP network.
Experience
more than $100,000 global daily spend with APPS totalling 600M+ downloads.
Mobile Apps Marketing That Delivers Scalable User Growth
In today’s competitive app ecosystem, mobile apps marketing is essential to stand out, acquire high-value users, and drive retention. Whether you’re launching a new app or scaling an existing one, Defined Chase helps you navigate every stage with a full-stack marketing approach built for performance.
We offer a complete suite of mobile apps marketing services—from App Store Optimization to paid user acquisition and in-app analytics. Our strategies are driven by data, refined by testing, and customized to your business goals.
Why Mobile Apps Marketing Matters
With millions of apps competing for attention, getting noticed—and downloaded—requires more than just a great product. Mobile apps marketing combines organic growth tactics with paid strategies to:
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Increase visibility in app stores
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Boost conversion rates on app listing pages
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Drive qualified installs from target audiences
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Optimize engagement and retention post-install
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Improve lifetime value and reduce churn
By partnering with Defined Chase, you gain a mobile growth team that manages and aligns every marketing channel to fuel sustainable success.
Our Mobile Apps Marketing Services
Our approach to mobile apps marketing blends creative, strategy, and data. We work across iOS and Android ecosystems, helping you reach users in the right place, at the right time, with the right message.
App Store Optimization (ASO)
ASO is at the core of mobile apps marketing. It enhances your app’s discoverability and boosts install conversion rates. We offer:
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Keyword research for global and local audiences
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Title, subtitle, and description optimization
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App icon, screenshots, and preview video testing
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Creative A/B testing by region and language
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Review and rating monitoring for sentiment signals
Optimizing your store presence is one of the highest ROI tactics in mobile apps marketing, especially when combined with paid efforts.
Paid User Acquisition
Acquiring quality users at scale is the lifeblood of growth. Our paid mobile apps marketing campaigns are designed to drive results, not just installs. We manage campaigns across:
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Google App Campaigns
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Apple Search Ads
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Meta (Facebook, Instagram)
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TikTok Ads
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Snapchat, Unity, and other UA platforms
Services include:
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Campaign setup and launch
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Creative asset production and testing
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Geo, device, and demographic segmentation
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Bid strategy optimization
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Retargeting and remarketing flows
Every campaign is built around maximizing ROAS and aligned with your app’s monetization model.
App Tracking & Attribution
Effective mobile apps marketing depends on proper measurement. We implement tracking and attribution to give you full visibility into what’s working and why. We support:
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Event-based tracking via tools like AppsFlyer, Adjust, and Singular
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Deep link and deferred deep link setup
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Funnel analysis from install to purchase or subscription
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Cohort tracking and LTV calculations
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Real-time dashboards and reporting
With data in place, you can make faster, smarter decisions.
Why Brands Trust Defined Chase for Mobile Apps Marketing
We’ve supported apps at every stage—from MVP launches to scaling globally across dozens of markets. Our clients trust us to deliver performance because:
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We understand the full mobile funnel: visibility, acquisition, retention
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Our strategies are tailored, not templated
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We have experience with subscription, freemium, and IAP models
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We track everything, test constantly, and iterate weekly
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We work as a strategic growth partner—not just an external agency
With over €220M in client revenue generated, we know what it takes to make mobile apps marketing work.
Our Process: Launch, Grow, Scale
Every project starts with an in-depth audit of your current app marketing efforts. From there, we develop a clear plan and execute it collaboratively. The typical process includes:
1. Strategy & goal alignment
2. ASO and creative optimization
3. UA campaign launch and scaling
4. Tracking and attribution setup
5. Weekly reporting and optimization
This end-to-end model ensures your app gets the attention—and performance—it deserves.
Ready to Elevate Your Mobile Apps Marketing?
If you’re looking for a partner who understands the full landscape of mobile apps marketing, from ASO to analytics, let’s connect. Defined Chase is here to help you build visibility, acquire users, and grow revenue across every major platform.
Process
Our work process
1. Planning / Getting to know you
Identifying communication tools and budgets.
(We start by understanding your goals and getting to know you, which involves helping you explore your market and define your challenges.)
2. Preparation of creative materials and technical infrastructure
Enabling communication and analytical tools as well as production of creative material.
3. Start of communication
Some text here should be provided
4. Campaign analysis and optimization
Active monitoring.
(Constant campaign optimization and strategy management to ensure all of your marketing objectives are met.)
5. Conclusions
Findings and further recommendations.
(As we grow, we’ll periodically take a step back to evaluate our progress and identify the best opportunities for growth. We’ll also let you know about new potential threats and address any weaknesses in your business model)
Blog and case studies
What’s new at Defined Chase?
The Power of Digital Marketing: Scaling Your Mobile Application in 2024
Discover the potential of digital marketing in scaling your mobile application in 2024. Effective strategies and key insights for app growth and success.
Maximize Profit: Effective Digital Marketing Strategies for a SaaS startup
Discover powerful digital marketing strategies to maximize profit for your SaaS startup. Learn proven tactics to promote your product and grow your customer base.
Building a Scalable Marketing Strategy for Your SaaS Venture
Discover how to create a scalable marketing strategy for your SaaS venture. Learn essential tips and tactics to effectively market your software and achieve growth.
Our numbers
Our numbers that matter
Years of industry experience
Millions of dollars of total ad spend
Average ROAS
our friends
We’re proud to work with
FAQ
Frequently asked questions
What’s included in your mobile app marketing services?
Our services cover a full funnel approach: user acquisition (UAC), App Store Optimization (ASO), creative ad production, paid media campaigns (Google, Meta, TikTok, etc.), retention strategies, in-app event tracking, and performance analytics — all tailored to your app’s growth stage.
Do you work with both iOS and Android apps?
Yes, we support both iOS (App Store) and Android (Google Play) platforms, ensuring your app is optimized and marketed effectively across all major devices and marketplaces.
How do you measure the success of an app marketing campaign?
We focus on key metrics such as cost-per-install (CPI), retention rates, ROAS, in-app engagement, lifetime value (LTV), and event-based conversions. Campaigns are continually optimized based on real-time data.
Can you help with App Store Optimization (ASO)?
Absolutely. We optimize your app’s title, description, keywords, visuals, and reviews to improve visibility and conversion rates in app stores, ensuring more high-quality organic installs.
What types of apps do you typically work with?
We work with a wide range of apps — from B2C mobile games and lifestyle apps to SaaS and fintech solutions. Whether you’re pre-launch, scaling, or looking to re-engage users, we tailor strategies to your unique goals and audience.
Testimonials
Hear It from Our Clients
Vytis and Defined Chase is more than an agency – they are like your own team working hand in hand all the way. We have worked with Defined Chase with a few different brands, and we always received fair feedback and recommendations for our campaigns. All the goals were always met on time, budgets were well managed, and growth was always backed up by data – this is a great example of ownership. I would recommend Vytis with his team for anyone who wants to scale business successfully across digital channels with reliable partners.
If you are looking for professionals to consult and manage your Google ads - look no further. Defined Chase is the best choice as they understand Google products in-depth, so they are ready to offer you the best investment portfolio that will allow you to reach your targets on the agreed budget. Defined Chase proves their confidence as professionals because part of their remuneration depends on your targets and achievements. I would definitely recommend Defined Chase.
Adrijus Jakučionis
Mantas Michalauskas
We struggled with our digital marketing campaigns and analytics until we found Defined Chase. Professionalism, deep knowledge, and efficient communication - everything you need while outsourcing the services. Huge thanks to Vytis and his Team!
When building stable, self-sustaining businesses, there comes a time for managers when you either realize that you can’t pay and do it all on your own, or you stop growing. We met “Defined Chase” at that very moment, and I am very satisfied with the very professional way in which they manage advertising. The growth of the brands we managed started from the very first day we signed the contract. No more wondering how, where and what to advertise, and we can get on with expanding into new markets and building our team.
We started our partnership with “Defined Chase” after unsuccessful results with other agencies and have been working together for more than a few years now. We have tested the quality of the service we provide with our own products and achieved amazing results. We have started recommending “Defined Chase” to all our clients as a reliable and good agency. Absolute recommendation from eShoprent!
Before we started working with the advertising agency “Defined Chase” we only sold knitting threads online. The aim was to “survive” the quarantine. The results exceeded our expectations. We were pleasantly surprised by the agency’s work, and its professional advice allowed us to grow our sales and open a shop in Klaipėda. We will continue our partnership. This is an agency that can and should be trusted.
