Conversion Rate Optimization (CRO) & ASO

Our services

Tailored Marketing Strategy

We dissect your brand’s DNA to craft marketing strategies that resonate with your unique voice. Our approach is to align your business objectives with market trends to propel you towards your goals.

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Digital Marketing Audit

Dive deep into the effectiveness of your current marketing efforts. Our comprehensive audits evaluate every channel to uncover hidden strengths and weaknesses, paving the way for informed decision-making.

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Experienced marketing professionals

Conversion Rate Optimization for Web and App Performance

Defined Chase provides full-scale conversion rate optimization services to help businesses turn traffic into measurable results. Whether it’s a high-traffic website or a growing mobile app, our CRO and ASO strategies are designed to improve engagement, increase conversions, and enhance user experience without increasing your advertising budget.

Through tailored analysis, tools, and testing, we help businesses maximize their digital performance with precision.

What Is Conversion Rate Optimization (CRO and ASO)?

Conversion rate optimization is the process of improving digital assets to drive more users toward desired actions—whether it’s purchases, signups, or leads. CRO focuses on websites: analyzing user behavior, identifying drop-off points, and testing variations to boost results.

ASO (App Store Optimization) is the mobile counterpart—focused on increasing app store visibility and improving conversion rates from store visitors to downloads and active users.

Together, CRO and ASO form a unified strategy for web and app performance growth.

CRO Audits and On-Site Optimization

Our CRO services begin with a comprehensive audit to uncover friction points in your user journey. We analyze behavior patterns using heatmaps, session recordings, analytics, and A/B testing frameworks to identify opportunities for improvement.

CRO optimization covers:

UX/UI refinements based on user flow
Conversion funnel restructuring
Landing page and CTA enhancements
Page speed and mobile responsiveness improvements
Data tracking and analytics integration

The result: higher conversion rates, lower bounce rates, and more value from your existing traffic.

ASO for Mobile App Visibility and Conversion

Our ASO services focus on helping your app stand out in a crowded marketplace. We optimize every element of your app store presence to drive more installs and higher-quality user acquisition.

ASO optimization includes:

Keyword research for app title and metadata
Conversion-focused app descriptions
Creative asset optimization (icons, screenshots, preview videos)
User review and rating strategies
Store A/B testing and performance tracking

We ensure your app not only gets discovered but also converts visitors into users.

Conversion Rate Optimization Backed by Data

Every conversion rate optimization project we lead is backed by data—not assumptions. We use advanced tools like Google Analytics, Hotjar, AppTweak, and native A/B testing platforms to gather insights and validate decisions.

Our CRO and ASO processes are iterative, scalable, and aligned with your growth metrics.

Why Work With Defined Chase

With over 12 years of experience in digital growth strategy, Defined Chase is a trusted partner for businesses that prioritize performance. We’ve helped eCommerce brands, SaaS companies, service businesses, and mobile-first startups build reliable conversion rate optimization systems that drive long-term success.

We don’t just improve user experience—we deliver real, measurable increases in conversions.

Start Optimizing for Conversions Today

If your website or app gets traffic but lacks results, it’s time to implement strategic conversion rate optimization. Whether through web-based CRO or mobile-focused ASO, we help you unlock the full potential of your digital platforms.

Contact Defined Chase today for a CRO and ASO optimization strategy built around your business goals and conversion targets.

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Process

Our work process

1. Planning & Goal Setting:

We start by understanding your vision and objectives.

2. Preparation of creative materials and technical infrastructure

Enabling communication and analytical tools as well as production of creative material.

3. Start of communication

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4. Campaign analysis and optimization

Active monitoring.

(Constant campaign optimization and strategy management to ensure all of your marketing objectives are met.)

5. Conclusions

Findings and further recommendations.

(As we grow, we’ll periodically take a step back to evaluate our progress and identify the best opportunities for growth. We’ll also let you know about new potential threats and address any weaknesses in your business model)

our clients

We’re Proud to Serve

bluebridge IT imone dirba su defined chase agentura ir perteikiamas jos logotipas

Our numbers

Our numbers that matter

Years of industry experience

Millions of dollars of total ad spend

Average ROAS

Blog and case studies

What’s new at Defined Chase?

The Power of Digital Marketing: Scaling Your Mobile Application in 2024

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Building a Scalable Marketing Strategy for Your SaaS Venture

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FAQ

Frequently asked questions

Testimonials

Hear It from Our Clients

Viktorija Ratomskė

CMO @ iSun AG

Vytis and Defined Chase is more than an agency – they are like your own team working hand in hand all the way. We have worked with Defined Chase with a few different brands, and we always received fair feedback and recommendations for our campaigns. All the goals were always met on time, budgets were well managed, and growth was always backed up by data – this is a great example of ownership. I would recommend Vytis with his team for anyone who wants to scale business successfully across digital channels with reliable partners.

Nerijus Grybe

Managing Director Lithuania at Merxu

If you are looking for professionals to consult and manage your Google ads - look no further. Defined Chase is the best choice as they understand Google products in-depth, so they are ready to offer you the best investment portfolio that will allow you to reach your targets on the agreed budget. Defined Chase proves their confidence as professionals because part of their remuneration depends on your targets and achievements. I would definitely recommend Defined Chase.

Gediminas Ratkevicius
Adrijus Jakučionis
Mantas Michalauskas

Co-founders

We struggled with our digital marketing campaigns and analytics until we found Defined Chase. Professionalism, deep knowledge, and efficient communication - everything you need while outsourcing the services. Huge thanks to Vytis and his Team!

Audrius Paulauskas

Founder/CEO of Flashy, LightSmile, Saugus vaikas

When building stable, self-sustaining businesses, there comes a time for managers when you either realize that you can’t pay and do it all on your own, or you stop growing. We met “Defined Chase” at that very moment, and I am very satisfied with the very professional way in which they manage advertising. The growth of the brands we managed started from the very first day we signed the contract. No more wondering how, where and what to advertise, and we can get on with expanding into new markets and building our team.

Deivydas Jurčiukonis

Founder/CEO of eshoprent.com

We started our partnership with “Defined Chase” after unsuccessful results with other agencies and have been working together for more than a few years now. We have tested the quality of the service we provide with our own products and achieved amazing results. We have started recommending “Defined Chase” to all our clients as a reliable and good agency. Absolute recommendation from eShoprent!

With love

siulumazgas.lt

Before we started working with the advertising agency “Defined Chase” we only sold knitting threads online. The aim was to “survive” the quarantine. The results exceeded our expectations. We were pleasantly surprised by the agency’s work, and its professional advice allowed us to grow our sales and open a shop in Klaipėda. We will continue our partnership. This is an agency that can and should be trusted.

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