Performance Max and Discovery
Whether you’re focused on maximizing revenue or driving discovery, we’ll help you to select the best channels and campaigns.
Discover Performance
Goals-driven campaigns
Start succeeding on Google Ads with Google Ads Performance Max and Discovery Campaigns. Google designed these two campaigns to complement your keyword-based Search campaigns to help you find more converting customers across all of Google’s channels like YouTube, Display, Search, Discover, Gmail, and Maps. It helps you drive performance based on your goals, so you can see how Google Ads performs in real-time. You’ll also get transparent insights into where users see your ads and how well they perform.
- Unlock new audiences across Google's channels and networks while driving increased performance with smart bidding capabilities.
Process
Our work process
1. Planning / Getting to know you
Identifying communication tools and budgets.
(We start by understanding your goals and getting to know you, which involves helping you explore your market and define your challenges.)
2. Preparation of creative materials and technical infrastructure
Enabling communication and analytical tools as well as production of creative material.
3. Start of communication
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4. Campaign analysis and optimization
Active monitoring.
(Constant campaign optimization and strategy management to ensure all of your marketing objectives are met.)
5. Conclusions
Findings and further recommendations.
(As we grow, we’ll periodically take a step back to evaluate our progress and identify the best opportunities for growth. We’ll also let you know about new potential threats and address any weaknesses in your business model)
Blog and case studies
What’s new at Defined Chase?
What Caps Ad Spend: 8 Problems From 222 Growth Strategy Calls
Short answer: across 222 growth strategy calls with brands that spend on paid media, the things that cap ad spend are rarely the ad platforms...
Offers and Funnels: Why Scaling Stalls After the Click
Short answer: when ads get clicks but sales do not follow, the problem is usually after the click: the offer, the landing page or the follow-up....
Creative Testing at $100K+ a Month: How We Make, Test and Scale Ads
Short answer: at $100K+ a month, creative is the main lever you still control on Meta, TikTok and YouTube. Every ad is a hook, a body and a call to...
Our numbers
Our numbers that matter
Years of industry experience
Millions of dollars of total ad spend
Brands served
our friends
We’re proud to work with
FAQ
Frequently asked questions
What is the difference between Performance Max and Discovery campaigns?
Performance Max campaigns utilize Google’s machine learning to serve ads across all Google platforms—including Search, Display, YouTube, Gmail, Discover, and Maps—aiming to maximize conversions by automatically optimizing bids and placements. In contrast, Discovery campaigns focus on visually engaging ads that appear specifically on YouTube, Discover, and Gmail, targeting users during their exploration phases to increase brand awareness and interest.
Which campaign type is more suitable for my business goals?
The choice depends on your specific objectives:
• Performance Max: Ideal if you aim to drive conversions across multiple channels and are open to leveraging Google’s automation for optimization.
• Discovery: Better suited for increasing brand awareness and engaging users with visually rich ads during their content exploration on select platforms.
Can I run both Performance Max and Discovery campaigns simultaneously?
Yes, running both campaigns concurrently can be beneficial. Performance Max can focus on conversion-driven goals across all platforms, while Discovery campaigns can enhance brand visibility and engagement on YouTube, Discover, and Gmail. Coordinating both can create a comprehensive advertising strategy that addresses multiple stages of the customer journey.
How does automation differ between Performance Max and Discovery campaigns?
Performance Max heavily relies on Google’s AI to automate ad placements, bidding, and asset combinations across all Google inventory, requiring minimal manual intervention. Discovery campaigns, while also utilizing automation, offer more control over creative assets and targeting, focusing on delivering visually engaging ads to users in specific contexts.
How can Defined Chase assist in implementing these campaigns?
At Defined Chase, we specialize in crafting tailored advertising strategies that align with your business goals. Our team can help you determine the most suitable campaign types, set up and manage Performance Max and Discovery campaigns, and continuously optimize them to ensure maximum return on investment. We leverage industry best practices and data-driven insights to drive success across your advertising efforts.
Testimonials
Hear It from Our Clients
Vytis and Defined Chase is more than an agency – they are like your own team working hand in hand all the way. We have worked with Defined Chase with a few different brands, and we always received fair feedback and recommendations for our campaigns. All the goals were always met on time, budgets were well managed, and growth was always backed up by data – this is a great example of ownership. I would recommend Vytis with his team for anyone who wants to scale business successfully across digital channels with reliable partners.
If you are looking for professionals to consult and manage your Google ads - look no further. Defined Chase is the best choice as they understand Google products in-depth, so they are ready to offer you the best investment portfolio that will allow you to reach your targets on the agreed budget. Defined Chase proves their confidence as professionals because part of their remuneration depends on your targets and achievements. I would definitely recommend Defined Chase.
We struggled with our digital marketing campaigns and analytics until we found Defined Chase. Professionalism, deep knowledge, and efficient communication - everything you need while outsourcing the services. Huge thanks to Vytis and his Team!
When building stable, self-sustaining businesses, there comes a time for managers when you either realize that you can’t pay and do it all on your own, or you stop growing. We met “Defined Chase” at that very moment, and I am very satisfied with the very professional way in which they manage advertising. The growth of the brands we managed started from the very first day we signed the contract. No more wondering how, where and what to advertise, and we can get on with expanding into new markets and building our team.
We started our partnership with “Defined Chase” after unsuccessful results with other agencies and have been working together for more than a few years now. We have tested the quality of the service we provide with our own products and achieved amazing results. We have started recommending “Defined Chase” to all our clients as a reliable and good agency. Absolute recommendation from eShoprent!
Before we started working with the advertising agency “Defined Chase” we only sold knitting threads online. The aim was to “survive” the quarantine. The results exceeded our expectations. We were pleasantly surprised by the agency’s work, and its professional advice allowed us to grow our sales and open a shop in Klaipėda. We will continue our partnership. This is an agency that can and should be trusted.
What clients are saying
✓ Verified on Clutch“Defined Chase is very professional, delivers on time, and is always helpful.”
✓ Verified on Clutch“Focus on results, not on the profit maximization from the client.”
Testimonial“The team knows their field and understands what the client needs. The work runs smoothly, communication is clear, and the solutions are focused on real results. I recommend them.”
Google review“Always focused on delivering business results rather than just marketing metrics.”
✓ Verified on Clutch“Their quick adoption of ad hoc requests and questions is impressive.”
Testimonial“More than an agency. They are like your own team.”
average across 30+ client reviews
Testimonial“Professionalism, deep knowledge and efficient communication: everything you need when outsourcing.”
Testimonial“We have started recommending Defined Chase to all our clients as a reliable and good agency.”
Testimonial“The growth of the brands we managed started from the very first day.”
“I was impressed with their sheer knowledge of performance marketing.”
“People working at Google itself and solving problems of this nature every day were unable to help us.”
Antanas SitnikasCGO, SILART · Google review“After numerous attempts to resolve persistent tracking issues… we discovered Defined Chase.”
Eurocrickets TeamCCO, Eurocrickets · Google review