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Free Paid Scaling Playbook: Google Ads + Meta | All-In Summit 2026

All-In Summit 2026 · MarketingMaxxing

Free Paid Scaling Playbook
Google Ads + Meta

For brands spending $100K–$10M+/month on paid ads.

Get the playbook by email

Answer a few questions about your business and current paid acquisition setup. We’ll send the playbook to the email address you provide after submission.

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Can’t scale past your current ad spend? Find what is blocking your next stage of scale. 20 pages on the four ceilings we see in every audit, with the checklists and 90-day rollout we run on accounts at this size.

CACCreativeTrackingChannel mix

20-page PDF delivered by email. No call required.

What is inside

Four ceilings. One diagnosis. One rollout.

Built from our Campaign Scaling Blueprint, The Chase field notes and anonymized 2026 account audits. Nothing generic, nothing invented.

01 · CAC

The ruler

Cohorted CPA and ROAS, profit instead of revenue, blended LTV:CAC, the diminishing-returns curve, and the budget rule that would have saved one account’s August.

02 · Creative

The engine

Why Meta now punishes copies of your winner, the 100-ads-a-week volume math, the test machine and kill ladder, and why most Google ads run half empty.

03 · Tracking

The signal

One conversion goal, not ten. CAPI and match quality, UTM hygiene, the click that never became a visit, consent by region.

04 · Channel mix

The sequence

Stabilize then add: social creates demand, search captures it. Google structure that stops campaigns fighting, the 60/40 brand rule, and the 2026 platform shifts.

Plus the 10-minute diagnosis, the 90-day rollout and the 12-point ready-to-scale checklist. Copy the templates into a sheet and run them for a quarter.

Get the playbook

PROOF, NOT PROMISES

Selected client stories

See how teams have used our tracking and performance system to recover lost data, rebuild paid acquisition, and bring complex analytics under control.

Lithuanian Central Credit Union
95% reporting loss diagnosed

Recovering marketing visibility after a GA4 migration erased 95% of reported data

A financial-services network lost roughly 95% of its reported marketing data after migrating to GA4. Cross-checking event flows in Mixpanel and Amplitude showed that the real blocker was in the security and infrastructure layer rather than GA4 itself. Correcting the underlying setup restored reliable event collection and gave the marketing team usable numbers again.

Approved LKU success story

Tinggly
ROAS 1.5 → 2.5 CPA $105 → $84 · First three months

Rebuilding Tinggly’s Google Ads from 1.5 to 2.5 ROAS in three months

Tinggly’s Google Ads account was audited and rebuilt around cleaner tracking, intent-based campaigns, keywords and ad structure. In a verified Clutch review, its Chief Growth Officer reported that ROAS increased from 1.5 to 2.5 and CPA decreased from $105 to $84 during the first three months after the rebuild.

Verified review on Clutch

Telia Lithuania
Six domains audited

Auditing GTM and GA4 across six Telia Lietuva domains

Telia Lietuva’s analytics team needed a clear view of how data moved across six public domains and into its marketing stack. The engagement covered GTM and GA4 audits, documented gaps and recommendations for a more consistent measurement structure. In a verified Clutch review, Telia highlighted the team’s responsiveness to ad hoc requests and questions.

Verified review on Clutch

uniPark
Tracking + campaigns + AI reporting

Unifying app tracking, campaigns and AI reporting for uniPark

The engagement combined campaign restructuring, ecommerce and app tracking, and AI-powered reporting. In a verified Clutch review, uniPark reported stronger sales, ROAS and brand awareness, alongside reporting automation that kept stakeholders aligned. Exact performance figures are not claimed until the client approves a defined measurement window.

Verified review on Clutch

Start with the Paid Scaling Playbook

Get the 20-page Google Ads + Meta playbook by email. A Growth Map Call is an optional next step.

Get the playbook by email

Testimonials

What our clients are saying

Viktorija Ratomske

CMO, iSun AG

Vytis and Defined Chase is more than an agency. They are like your own team working hand in hand all the way. We have worked with Defined Chase on a few different brands and always received fair feedback and recommendations for our campaigns. All the goals were always met on time, budgets were well managed, and growth was always backed up by data. I would recommend Vytis and his team to anyone who wants to scale a business across digital channels.

Audrius Paulauskas

Founder and CEO, Flashy, LightSmile, Saugus vaikas

When building stable, self-sustaining businesses, there comes a time when you either realise you cannot do it all on your own, or you stop growing. We met Defined Chase at that very moment. The growth of the brands we managed started from the very first day we signed the contract. No more wondering how, where and what to advertise, so we can get on with expanding into new markets and building our team.

Deivydas Jurciukonis

Founder and CEO, eshoprent.com

We started our partnership with Defined Chase after unsuccessful results with other agencies and have been working together for several years now. We tested the quality of the service with our own products and achieved amazing results. We have started recommending Defined Chase to all our clients as a reliable and good agency.

Nerijus Grybe

Managing Director Lithuania, Merxu

If you are looking for professionals to consult and manage your Google Ads, look no further. They understand Google products in depth and are ready to offer the best investment portfolio to reach your targets on the agreed budget. Part of their remuneration depends on your targets and achievements. I would definitely recommend Defined Chase.

Mantas Michalauskas

CCO, Contribee

We struggled with our digital marketing campaigns and analytics until we found Defined Chase. Professionalism, deep knowledge and efficient communication: everything you need when outsourcing. Huge thanks to Vytis and his team!