Mobile app user acquisition agency for apps spending $100K+ a month
Defined Chase runs user acquisition for mobile apps and games spending $100,000+ a month on Google App Campaigns, Meta, TikTok, Apple Ads, AppLovin and DV360. We optimise for revenue events and cohort ROAS, not installs, with one MMP as the source of truth. Our founder was Head of Digital Marketing at Nordcurrent (Cooking Fever, 500M+ downloads) and oversaw 10+ apps with millions of downloads.
Book a Growth Map CallFree, 15 minutes. For brands spending $100K–$10M+ a month on ads.
4.9★★★★★across 30+ client reviewsWho it is for
We are a fit for a small number of teams, and we say so on the first call.
Good fit
- Apps and games spending $100K+ a month on UA, or close to it
- Subscription, in-app purchase and ad-monetised apps
- Teams where installs grow but revenue does not
- Apps launching in new markets
Not a fit
- Apps without an MMP or revenue events: we fix that first
- Teams judging UA on cost per install only
- Pre-launch apps with no retention data
What we do
Six things decide whether more budget makes more profit.
Revenue, not installs
Campaigns optimised for purchases, subscriptions and ad revenue, judged on day-7 and day-30 cohort ROAS.
The right mix
Google App Campaigns, Meta, TikTok, Apple Ads, AppLovin and DV360, each with a clear job.
One MMP
AppsFlyer or Adjust as the single source, SKAN and AdAttributionKit mapped to early revenue.
A creative engine
Playable, video and static concepts tested on a cadence, with store assets to match.
Launch to scale
Technical launch, soft launch, global launch, growth and maturity, each with its own targets.
Incrementality
Holdout and geo tests on the big channels to prove what is net-new.
How we work
No long proposals first. We start with one call.
Growth Map Call
Free, 15 minutes, with our founder or a senior strategist. We find the one constraint capping your spend and the next 1 to 3 moves.
X-Ray or 90-day Map
If it fits, we audit tracking, accounts and funnel (X-Ray) or build the full 90-day plan (Map) before anyone touches budget.
Partnership
We run the channels with you: weekly budget decisions, creative testing and one scorecard for spend, customers and payback.
From 15% of ad spend, with a $15,000 monthly minimum.
You pay the ad platforms directly. The free call comes first.
Brands we have worked with
FAQ
What is the best channel for app user acquisition?
It depends on the app and stage. Most scaling apps run Google App Campaigns and Meta first, then add TikTok, Apple Ads and networks such as AppLovin when tracking and creative can support them.
Why not optimise for installs?
Because cheap installs often do not pay. We optimise for the events that make money and judge every channel on cohort ROAS.
Do you need an MMP?
Yes. One MMP such as AppsFlyer or Adjust keeps attribution consistent across networks. We help set it up if it is missing.
Have you scaled apps before?
Yes. Our founder led digital marketing at Nordcurrent, the publisher of Cooking Fever (500M+ downloads), oversaw 10+ apps with millions of downloads and later was CMO at BlockGames.
What does it cost?
From 15% of ad spend with a $15,000 monthly minimum. You pay the networks directly. The free Growth Map Call comes first.
What clients are saying:
“Defined Chase is very professional, delivers on time, and is always helpful.”
“Their quick adoption of ad hoc requests and questions is impressive.”
“Defined Chase’s level of skill is incredible.”
“It was an excellent experience; we really grew significantly in every way together.”
Reviews are shown as published. Every business is different and individual results vary.
